The TM symbol is used for common law trademarks, which are trademarks that are in use but have not yet been registered. There are two different trademarks that are available. If you don't regularly use your trademark, you may lose your rights to your mark. Items that can be trademarked include catchphrases, names, figures, lyrics, and symbols.Ī standard trademark registration will last for 10 years, and when it is set to expire, you will need to re-register your trademark to secure another 10 years of protection. With a trademark in place, a company can prevent unauthorized use of their intellectual property. Companies like Nike use trademarks to protect their brand. Nike trademarks are trademarks owned by the leading shoe manufacturer. Updated June 30, 2020: What Is a Trademark? Does Nike Permit Use of Its Trademarks, Logos, Images, or Advertising?
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